ShutterLand Celebrates 20 Years!

ShutterLand launched in 2003 offering a single line of wood louvered unfinished exterior shutters. We immediately discovered that homeowners across the country were seeking a creditable direct source for high quality DIY exterior shutters. It was near the end of the dot-com crash, but our business was never intended to attain hyper-fast growth or appeal to Silicon Valley investors. Our primary objective is to help homeowners select and obtain the best exterior shutters at the best possible prices for their home.

ShutterLand launched in 2003 offering a single line of wood louvered unfinished exterior shutters. We immediately discovered that homeowners across the country were seeking a direct source for creditable DIY exterior shutters. It was near the end of the dot-com crash, but our business was never intended to attain hyper-fast growth or appeal to Silicon Valley investors. Our primary objective is to help homeowners obtain the highest quality exterior shutters at the best possible prices.

We maintained sustainable growth year after year and continued to introduce more options to our customers. Twenty years later, we now offer exterior shutters in multiple materials (Pine, Cedar, Red Grandis, Mahogany, Composite and Vinyl); shutter styles (Louvered, Raised Panel, Shaker Panel, Flat Panel, Combination, Board and Batten, Bahama); and finishes (Unfinished, Primed, Factory Painted). The materials are selected based on durability, workability, installation and visual appeal. We rigorously test each to ensure dependability. The various styles represent the top 99% popular designs.

We are honored to have worked with countless homeowners, designers, contractors and painters. Many of our customers now are repeat customers or referrals, for which we are so grateful. That word of mouth, whether online or in person, is invaluable in building trust with potential customers. We started collecting independent reviews through third-party sources just a couple years ago, and we already have 500+ favorable comments (4.8 stars out of 5.0 on Google). One recent comment summarizes exactly how we intend every customer to feel after receiving their shutters:

“Thank you so much Shutterland for exceeding my expectations for quality, attention to detail, and construction and shipping speed. By far the best place to get shutters.” – Diane L

Education has always been our driving goal from the start. ShutterLand is a top authority on the composition, installation and function of outside shutters. Our robust web site is a free resource for an initial overview or in-depth research. We offer videos about measuring and installing shutters, detailed specifications for each style of shutter, a photo gallery of shutters, and current production timelines. And if there’s a detail that can’t be found online, our knowledgeable staff is available by phone, ready to consult on any project.

As a result, we are proud to have been a part of so many unique and beautiful projects, including:

• Home renovations
• Historical district building projects and restorations
• Apartment buildings
• Movie and TV show sets
• Restaurants
• Hotels
• Museums
• Churches

This year has been packed with milestones. First, we added PVC shutters to our already impressive lineup. PVC is a synthetic building material that results in historically accurate exterior shutters that can be installed for a wide variety of applications. We have aluminum shutters slated for 2024. This will fill the need for outstanding hurricane protection while adding to the allure of the home. This year we were also featured on HGTV’s Home Town Takeover to revitalize Ft. Morgan, Colorado.

We look forward to the next 20 years, as we continue to connect with people and help them select shutters for beautiful exteriors.